Over Easter weekend, I was at Anime Boston, an annual three-day convention in Boston, MA for Japanese animation, comics and pop culture. This was my first year going as a convention staff member. I was brought onto the convention staff in the summer of 2009 as their new graphic designer, mainly tasked with developing a new brand image for the event.
The positive response to the new brand image (and increase in sales of official Anime Boston merchandise, as reported to me by the merchandise team) again proves the powerful hold cute has on people, especially for a crowd of 17,000+ hyperactive teenagers.
More images from the rebranding and convention can be found on my Flickr.
